SIGNING OF STRATEGIC PARTNERSHIP BETWEEN PACIFIC FOODS AND SACNHANH
SIGNING OF STRATEGIC PARTNERSHIP BETWEEN PACIFIC FOODS AND SACNHANH 2021, Ho Chi Minh City Department of Culture and Sports received 2.200 Ho Chi Minh City Department of Culture and Sports received, Ho Chi Minh City Department of Culture and Sports received, Ho Chi Minh City Department of Culture and Sports received 26% Ho Chi Minh City Department of Culture and Sports received. Ho Chi Minh City Department of Culture and Sports received, The number of applications received began to increase again.
Mr. Tran Thanh Vuong said that the outdoor advertising industry in Ho Chi Minh City is showing signs of recovery after the lockdown, At the same time, we hope that the next time the advertising plan in the city will be approved – Photo: B.MAI
At the awarding event “Outdoor Advertising Award” – OOH Award 2021 just happened this afternoon 25-12, Mr. Tran Thanh Vuong - Head of the Department of building family cultural lifestyles, Ho Chi Minh City Department of Culture and Sports – said the COVID-19 pandemic caused many difficulties, in which the advertising industry is also affected.
Specifically, five 2021 The department has received approx 2.200 Ho Chi Minh City Department of Culture and Sports received, Ho Chi Minh City Department of Culture and Sports received, Ho Chi Minh City Department of Culture and Sports received 26% Ho Chi Minh City Department of Culture and Sports received.
Even so, One positive point is after the last break, The number of applications received has increased again, demonstrating the post-pandemic recovery of the advertising industry in HCMC. To create favorable conditions for business, The department also streamlined the procedure, online application is allowed.
Representative of Ho Chi Minh City Outdoor Advertising Club, Mr. Nguyen Quang Nhut (director) said according to statistics, Total advertising budget in Vietnam is estimated at 1,5-2 billion USD/year. The field of outdoor advertising alone accounts for about 20% revenue (excluding sales at stores), shop…).
However, with the complicated developments of the pandemic, especially during the time when many provinces/cities are social distancing, Estimated outdoor advertising sales have declined 30-40% compared to before translation.
Step into the quarter 4-2021, Although the listing rate is lower than the same period last year, there is a recovery compared to the previous quarter. This year when many people have the need to stay in Ho Chi Minh City to celebrate the Lunar New Year, The outdoor advertising industry is expected to change, concentrated on the roads, shopping centers… instead of bus stations, airport as before.
Ms. Tran Thi Thanh Mai - managing director of Kantar Vietnam - shared: according to the year's research 2021, The global advertising industry grows 16%, next year 2022 forecast increase 25%. Despite facing many challenges, But in Vietnam, the outdoor advertising industry still has a lot of potential for development.
The seminar "The new normal of the outdoor advertising industry" was held within the framework of the "OOH Award" award ceremony organized by OOClub under the Ho Chi Minh City Advertising Association., with the patronage of the Vietnam Advertising Association – Photo: B.MAi
On this event, Many advertising enterprises also raise issues related to the approval progress of outdoor advertising planning in Ho Chi Minh City.
Representative of Ho Chi Minh City Department of Culture and Sports, Mr. Tran Thanh Vuong said he was "in debt"., this is the second time 3 stand in front of the business to talk about this issue. As expected, next week the expert committee will have a meeting. “This time, we hope that the outdoor advertising plan in Ho Chi Minh City will be approved”, Mr. Vuong said.
Expected when the planning is approved, People can see information about the location, billboard size on app (app) conveniently.
Even so, Mr. Vuong also acknowledged, near the 16 This year, the city has no outdoor advertising plan, There are many pillars, ad position is not adjusted. When the city announced the plan, It is very necessary for the cooperation of enterprises to solve this problem, on the basis of compliance with the law, including Advertising Law, Construction law…
“Anything that does not meet the requirements of the law will be removed.”. Gradually overcome on the basis of harmony among units”, Mr. Vuong said.
OOH Award 2021 honor the impressive campaign, effective, Humanities
“Outdoor Advertising Award” – OOH Award organized by OOHClub of HCMC Advertising Association, Sponsored by Vietnam Advertising Association. This year has 11 Brands are honored in the high categories of the OOH Award, including:
– Impression Award: Tefal, Grab, Redbull.
– Efficiency Award: PNJ, A An, Vifon.
– Effective Integrated Communication Campaign (IMC) Award: Dat Xanh, Trung Nguyen Legend, Quality.
– Humanities Award: Communication campaign to prevent COVID-19, Campaign to end the Four Paws . dog and cat meat trade.
– Consolation prize: Vietin Bank, SHB Bank, Garena, Momo, Mutosi, Bibica, Citizen, MB Bank, AO Smith, Real estate, Sacombank, Huyen Phi, Vinaco, Tsing Tao, Danh Khoi, Vietcombank, General, Poongsan Korea.
Original Newspaper Link: https://tuoitre.vn/nganh-quang-cao-ngoai-troi-co-dau-hieu-hoi-phuc-dip-can-tet-20211225142915177.htm